Our company, ATT (Atlas Tout Terrain) is responding to the growing demand for off-road vehicles in Morocco by specializing in the import and distribution of this segment. Its first line of business, AJP MOROCCO, is dedicated exclusively to the import and marketing of Portuguese AJP off-road motorcycles, renowned for their quality and performance.
In order to expand its activities, ATT launches RIDE OURIKA, Ride Ourika, a new brand dedicated to exploring Morocco's majestic landscapes on two wheels. Based in Ourika, our base camp is the heart of all our adventures, offering personalized excursions on enduro motorcycles and all-terrain electric scooters, designed to be eco-friendly and robust. Ride Ourika thus offers a unique way to discover the natural beauty of Morocco.
ATT's shareholders contribute their expertise and actively support the company's two main business lines., AJP MAROC and RIDE OURIKA. This structure allows Ride Ourika to directly benefit from ATT's logistical and economic advantages, thus strengthening its position in the off-road excursions market in Morocco.
● Jacques Prat: As the head of Prat Advanced Structures in Morocco, he has contributed to major projects such as the Marrakech train station, the Agadir stadium, the Tangier high-speed rail plant, and the 2023 IMF congress in Marrakech. His expertise in managing large-scale projects enriches our approach.
● Jean-Paul Ornano: Four decades of experience as regional director and then managing director for Morocco at an international transport company. His logistical expertise is essential to ensuring the operational efficiency of our imports in Morocco.
● Xavier Daguet With 40 years of experience as a Regional Director in the international transport sector, Xavier has managed operations in France and Morocco, particularly in the aeronautics industry. His logistical expertise is a valuable asset for ATT, AJP MAROC and RIDE OURIKA.
● Eric Radi: As head of the ERRA Communication Group, Eric brings a strategic vision focused on business development. Born in Meknes, he lived in Morocco for 18 years, giving him an intimate knowledge of the local context and a desire to share his expertise and skills.
● Jérémie Addine: Jérémie, the current head of AJP France, manages the importation of AJP motorcycles into France as well as the Bergerac Motor dealership. Known for his in-depth knowledge of motorcycles, Jérémie brings valuable expertise in off-road vehicles. His extensive experience in the field is a crucial asset for the development and success of Ride Ourika.
Ride Ourika aims to organize enduro motorcycle and off-road electric scooter excursions through the country's majestic landscapes. Prioritizing electric scooters, We adopt an environmentally friendly approach, minimizing the environmental impact of
Our activities offer an intense yet respectful exploration of the territories traversed. These adventures are designed to immerse our clients in the off-road driving experience, combining respect for nature with thrilling sensations.
We are very involved in projects that include meetings with local communities, helping to build relationships and integrate local cultural elements into our itineraries.
The defined area encompasses all localities and regions located within 100 kilometers of the center of Ourika, Morocco. This circular area includes a wide variety of Moroccan territories. Within this perimeter are diverse natural landscapes such as mountains, coastlines, deserts, as well as urban and rural areas. This delimitation includes major points of interest and important cultural sites in the region. The High Atlas mountain range, the Atlantic coast, and the South are given priority.
MAP OF MOROCCO – LOCATION OF THE CITY OF OURIKA
Ride Ourika's mission is to showcase the splendor and diversity of Morocco to nature and off-road enthusiasts on two wheels. By offering carefully designed tours, we aim to provide an immersive experience that combines adventure, culture, and respect for the environment.
Come and see us, you will experience unforgettable moments, guided by experts and supported by first-rate logistics.